Title: Teens Ignore Sun Dangers
Feed: CWKN #389, June 11, 2008
Time: 1:37
SUGGESTED LEAD: THE AMERICAN CANCER SOCIETY ESTIMATES THAT OVER 62 THOUSAND NEW CASES OF SKIN CANCER WILL BE DIAGNOSED THIS YEAR … AND OVER 8 THOUSAND PEOPLE WILL DIE FROM THE MOST DANGEROUS FORM: MELANOMA. EXPERTS ARE URGING YOUNG PEOPLE TO TAKE PRECAUTIONS IN THE SUN … BUT A LOT OF KIDS AREN’T LISTENING. MORE IN TONIGHT’S CONNECT WITH KIDS.
<<PKG>>

NATS: playing in water

NARR: LIKE MANY PEOPLE… TEENAGERS LOVE THE WATER… AND WORSHIP THE SUN.

MOST ADMIT… THEY KNOW THE DANGERS. (:08)

SUPER: Chris Bennett, 14 years old (:08)
“Skin cancer, sun damage…”

SUPER: Bianca Paggi, 13 years old (:10)
“…your skin will get all wrinkly.” 

NARR: THEY KNOW IT’S IMPORTANT TO PROTECT THEIR SKIN. (:03)

SUPER: Kelsey Davis, 13 years old (:15)
“They tell me to wear sunscreen or wear a hat if I’m gonna be out in the sun.”

NARR: BUT MOST TEENS DON’T. (:02)

SUPER: Tiffani Hamilton, M.D., Dermatologist (:21)
“Skin cancer is really becoming an epidemic these days.”

NARR:  THE LATEST STUDY BY THE CENTERS FOR DISEASE CONTROL FINDS THAT ONLY TEN PERCENT OF TEENS ROUTINELY USE SUNSCREEN WHEN THEY’RE OUT IN THE SUN FOR MORE THAN AN HOUR.

EXPERTS SAY, SOME OF THESE KIDS WILL GET MELANOMA. (:15)

SOT: Tiffani Hamilton, M.D., Dermatologist
“Melanoma is of course the most devastating cancer and the one that can lead to death.”

NARR: AND MOST SKIN CANCER IS CAUSED BY EXPOSURE TO THE SUN BEFORE THE AGE OF 18! (:06)

SOT: Tiffani Hamilton, M.D., Dermatologist
“And so all of this sun exposure that we have accumulated in our childhood just gradually adds upon itself until when we’re older and our immune system is not as strong we then get skin cancer.”

NARR: EXPERTS SAY PARENTS SHOULD MAKE SURE THEIR KIDS STAY AWAY FROM TANNING BEDS, STAY OUT OF THE MID-DAY SUN, ALWAYS USE SUNSCREEN, AND REMIND THEM OVER AND OVER… (:12)

SOT: Tiffani Hamilton, M.D., Dermatologist
 “…how important it is to protect their skin because lifetime risk of skin cancer is increasing dramatically.”

NARR:  STILL… WHAT MAY IMPACT TEENS THE MOST … (:04)

SUPER: Nigel Hunter, 13 years old (1:27)
“See someone they care about have something bad happen to them because of the sun.”

SOT: Bianca Paggi, 13 years old

NARR: I’M COLLIN SIEDOR FOR CONNECT WITH KIDS. (:03)

SUGGESTED TAG:  SOME RESEARCH SUGGESTS THAT USING SUNSCREEN IN CHILDHOOD CAN REDUCE THE RISK OF DEVELOPING CERTAIN SKIN CANCERS BY AS MUCH AS 78-PERCENT. FOR MORE INFORMATION ON SUN SAFETY LOG ONTO (LOCAL URL) AND CLICK ON THE CONNECT WITH KIDS ICON.