Title: High Heels Hard On Feet
Feed: CWKN #388, June 4, 2008
Time:  1:32
SUGGESTED LEAD: FASHION MAGAZINES, MOVIES, AND TV SHOWS DICTATE THAT HIGH HEELS ARE A WARDROBE “MUST” FOR FASHIONABLE WOMEN, INCLUDING TEENAGE GIRLS WHO SAY THEY FEEL TALLER, OLDER AND MORE FEMININE IN THE SHOES.  BUT SOME GIRLS ALSO FEEL PAIN, AND DOCTORS SAY THAT PAIN COULD BE A SIGN OF PERMANENT FOOT DAMAGE.  CONNECT WITH KIDS HAS THE STORY.
<<PKG>>

NATS:  shopping with mom

NARR:  AT THE SHOE STORE … BRITTENY MEADOWS LOOKS FOR THE LATEST STYLES. (:04)

NATS:  “The heels and the trendy shoes, like what’s in.” (:06)

NARR:  TO BE FASHIONABLE, SOME ARGUE, “THERE’S NO BEAUTY WITHOUT PAIN” … (:04)

NATS:  “If you can bear it then wear it.” (:15)

NARR:  BUT IT’S NOT JUST PAIN.  ACCORDING TO THE AMERICAN PODIATRIC (po-dee-AT-trick) MEDICAL ASSOCIATION, HIGH HEELS AND POINTY TOES CAUSE NUMBER OF LONG-TERM PROBLEMS:

BUNIONS, CALLUSES, INGROWN TOENAILS, NERVE DAMAGE, AND EVEN SHORTENED ACHILLES TENDONS … ALL OF WHICH ARE EITHER CAUSED OR MADE WORSE BY ILL-FITTING SHOES. (:23)
 
SUPER: Robert Bruce, M.D., Pediatric Orthopedic Surgeon  (face not seen)
“We begin to compress these toes together, and you can see, we begin to get deformity through the first toe.” (:40)

NARR:  HE SAYS YOUNG WOMEN WHO WEAR SHOES WITH POINTED TOES CAN ACTUALLY FORCE THEIR FEET TO BECOME DEFORMED.

AND THERE’S MORE:  (:09)

SUPER:  Sarah Ovnic, 15 years old (:54)
“When I tried on these flip flops with heels with platforms that big, I fell, and I hurt my ankle a little bit.” (:54)

NARR:  IN FACT, SINCE ANKLEBONES DON’T FINISH HARDENING UNTIL ADULTHOOD, TEENS WHO WEAR WOBBLY HIGH HEELS ARE MORE LIKELY TO GET A FRACTURE IF THEY FALL. (:10)

SOT: Robert Bruce, M.D., Pediatric Orthopedic Surgeon  (face not seen)
“If you want elevation, this is a great substitute.  We have a little bit of a heel, but not too much.  We have a nice broad sole.” (1:11)

NARR:  HE SAYS HEELS AND POINTED TOES ARE OKAY FOR SPECIAL OCCASIONS AND FOR ONLY FOR SHORT PERIODS OF TIME. (:08)
 
NATS:  “But what about that heel?  That’s a high heel!” (1:26)

SUGGESTED TAG:   EXPERTS SAY IF YOUR TEENAGE GIRL COMPLAINS OF PAIN IN THE TOES, ARCH, LEGS OR BACK … THE FIRST THING TO DO IS CHECK THEIR SHOES.  FOR MORE INFORMATION ON WHAT’S SAFE, AND WHAT’S NOT, LOGON TO (LOCAL URL) AND CLICK THE CONNECT WITH KIDS ICON.