Title: Safety Gear Lulls Parents
Feed: CWKN #386, May 21, 2008
Time: 1:34
SUGGESTED LEAD: FROM CUTS AND BRUISES TO BROKEN BONES AND HEAD INJURIES … HUNDREDS OF THOUSANDS OF KIDS ARE INJURED EVERY YEAR WHILE PLAYING. HELMETS AND PADS CAN HELP PROTECT YOUR CHILD… BUT SOME PARENTS MISUNDERSTAND WHAT SAFETY GEAR CAN … AND CANNOT DO. MORE IN TONIGHT’S CONNECT WITH KIDS. 
<<PKG>>

NATS: riding bike

NARR:  ANNA LIKES TO RIDE HER BIKE … (:02)

HER BROTHER LUKE PREFERS HIS SCOOTER. (:02)

NATS: scooter

NARR:  BUT BEFORE THEY HEAD OUT TO PLAY … BOTH KIDS HAVE BEEN TOLD:  SAFETY COMES FIRST. (:04)

SUPER:  Anna Bennett-Reynolds (:10)
“They tell me to always wear a helmet because if you fall …”

SUPER:  Luke Bennett Reynolds (:15)
“You might have a head injury”

SUPER:  Debbie Bennett-Reynolds, Mother (:18)
“And we sometimes have to talk about the fact that maybe there are other kids that aren’t wearing them, but that doesn’t matter. This is what we do and we always do it. It’s not a negotiable.”

NARR:  BUT EXPERTS SAY THERE IS A MISPERCEPTION AMONG PARENTS THAT HELMETS AND PADS CAN PREVENT INJURIES WHEN IN FACT THEY ONLY REDUCE THE RISK OF INJURY. (:11)

SUPER: Robert Bruce, M.D., Orthopedic Surgeon (:37)
“The sorts of injuries that I see that are very severe, and frankly a helmet would not have prevented, are contact with a moving automobile, children riding in the wrong spot, crossing the street without looking, riding in traffic.”

NARR: IN FACT, IN A SURVEY OF MOTHERS, RESEARCHERS FOUND MOMS WERE MORE LIKELY TO LET THEIR KIDS TAKE EXTRA RISKS … LIKE GOING FASTER … CLIMBING HIGHER … DOING STUNTS … AS LONG AS THEIR CHILDREN WERE WEARING PROTECTIVE GEAR.

HELMETS AND PADS ARE IMPORTANT, EXPERTS SAY … BUT NOTHING REPLACES STRICT GUIDELINES AND ADULT SUPERVISION. (:19)

SUPER:  Dr. Robert Bruce, Orthopedic Surgeon (1:10)
“They need to have boundaries established and adhered to. Children will be children. They will space out, they’ll forget and do something that they absolutely didn’t intend to do and it’ll result in a life changing injury.”

NATS:   “Are you watching for cars in driveways?”

NARR:  SO DEBBIE WATCHES HER KIDS CLOSELY … (:03)

SUPER: Debbie Bennett-Reynolds (1:29)
“It’s important because I want them to be healthy, and well, and ALIVE!”

NARR:  I’M COLLIN SIEDOR, FOR CONNECT WITH KIDS. (:03)

SUGGESTED TAG:   ACCORDING TO THE NON-PROFIT “SAFE KIDS CAMPAIGN,” HALF OF ALL SPORTS AND RECREATION RELATED INJURIES COULD BE PREVENTED.  TO LEARN MORE, LOGON TO (LOCAL URL) AND CLICK THE CONNECT WITH KIDS ICON.