Title: Breast Milk Alternative
Producer: Emily Halevy
Feed: CWKN #381, April 16, 2008
Time: 1:27

SUGGESTED LEAD: RESEARCH HAS SHOWN THAT BREAST FEEDING BUILDS A BABIES BRAIN, VISION AND IMMUNE SYSTEM.  BUT FOR THOSE MOMS WHO CAN’T BREASTFEED DOES THAT MEAN THEIR CHILDREN ARE AT A DISADVANTAGE?  EXPERTS SAY NOT NECESSARILY.  CONNECT WITH KIDS HAS THE STORY.
<<PKG>>

NARR: FOUR-MONTH-OLD GABRIELLA IS BREASTFED.

HER MOTHER SAYS IT’S GOOD FOR HER. (:05)

SUPER: Melissa Ennesser, Gabriella’s Mother (:06)
“Well I have read in books and parent magazines that it was brain food that overall that your child ended up being smarter.”

NARR: SMARTER, STRONGER, HEALTHIER … BREAST MILK HAS BEEN CALLED THE GOLD STANDARD OF INFANT NUTRITION.

ONE REASON, EXPERTS SAY … IT’S PACKED WITH AN OMEGA-3 FATTY ACID CALLED D-H-A.  (:11)

SUPER: Steven Rabin, M.D., Obstetrician and Gynecologist (:26)
“DHA is found naturally in breast milk.  So breast fed babies have been known to have advantages over bottle fed babies.”

NARR: BUT NOW FOR MOTHERS WHO CAN’T BREAST FEED THERE IS AN ALTERNATIVE: BABY FORMULA ENRICHED WITH D-H-A. (:06)

SUPER: Anitha Leonard, M.D., Pediatrician (:39)
“The formulas are doing a very good job in trying to be very close to breast milk.  The majority of them do contain DHA, lipil- these are fatty acids that are shown to improve infants brain development, vision, as well as cardiovascular benefits. 

NARR: STILL, SHE SAYS, BREAST MILK IS BEST. (:03)

SOT: Anitha Leonard, M.D., Pediatrician (1:00)
“One of the things that breast milk provides is antibodies that the mother is directly giving to the baby.  And the formulas will not do that, but the other components- proteins um, and other nutrition that comes in breast milk- the formulas are coming very close to mimicking.”

NARR: MELISSA PLANS TO BREAST FEED AS LONG AS SHE CAN ... SHE SAYS IT’S GOOD FOR THE BABY … AND FOR HER. (:06)

SOT: Melissa Ennesser, Gabriella’s Mother (1:21)
“Just for the bonding and the getting to know your child.”

SUGGESTED TAG:   EXPERTS ALSO RECOMMEND THAT BREASTFEEDING MOTHERS TAKE FISH OIL SUPPLEMENTS TO INCREASE THE AMOUNT OF OMEGA-3 FATTY ACIDS YOUR CHILD GETS IN THEIR DIET.  FOR MORE INFORMATION LOG ONTO WWW.CONNECTWITHKIDS.COM.