The 31.6 million kids in America today represent the largest generation in U.S. history – a generation that collectively spends $200 billion each year on products. Kids are a major target for advertisers and marketers, recipients of a “marketing campaign that never stops.” What is the impact on the health and well being of children and teens – and their parents’ wallets?

Experts say that media literacy, learning to understand these messages, can actually help kids learn to think for themselves. Help your children understand the power of the media – and become more critical thinkers. Watch Selling Children: How Media Affects Kids. Together, learn ways to become more aware of the underlying messages: how to decode them, question them and, ultimately, understand them.